the owner and certain other people have posting rights, but
anyone else can add comments to the posts.
************************************************************
Weblogs when used with newsletters present immense marketing
opportunities:
************************************************************
* Articles within newsletters can be linked to a blog,
extending life and creating a massive conversation.
* You can offer a bidirectional forum to customers to get
true, personal opinions on your products and services.
* Company experts can start a blog and become industry
experts, helping your company edge out competition and,
through this interactive forum,draw customers into another
exchange of information and thoughts.
* The beauty of this interplay is you can layer your blog
with editorial controls.
************************************************************
How to create a Weblog?
************************************************************
The majority of weblogs are now created using software or
services designed specifically for this purpose. Some of the
software is free - and some of the organizations that
provide weblog software will also provide free server space
to house a weblog so that it is publicly accessible on the
Internet. There are also commercial versions of some of the
free software; these commercial versions often provide more
features. Some weblog software is available only as
commercial software. Alternatively, bloggers can create and
maintain their weblog using free software or a free weblog
service, but use FTP (File Transfer Protocol) to load the
resulting weblog to their own Website.
There are many blogging softwares available easily on the
Internet. One of the most popular weblogger is “Blogger”
which can be downloaded for free at http://www.blogger.com.
Most webloggers simplify the process of Website creation.
However, they do require basic knowledge of FTP, Website
structures and a few technical terms. Besides, creating an
advanced weblog requires knowledge of HTML.
So get out there and start your own Blog…it’s free,easy and
can work seamlessly with the rest of your website or
newsletter. Until next time…
Warmly,
erwin
